Overview

Fox Tracks Music and nashᵀᴺ collaborate on a visually striking black-and-white video series showcasing 5-7 iconic Nashville musicians who deserve more visibility. This series will emphasize authenticity, storytelling, and high-quality music performances, with a strong focus on nashᵀᴺ’s brand identity as a champion of Nashville’s creative culture.

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This campaign will focus on movement, contrast, and highlighting the art of the city while we create the black and white backdrop for them to show up against. 

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Exclusive Distribution

• Videos will be available only to nashᵀᴺ’s special mailing list or as a community thank-you gift, reinforcing brand engagement and exclusivity.

• Drives more signups for nashᵀᴺ’s list while rewarding their existing audience with premium content.

The Brand & Style

Filming Style

• Black & white visuals will mirror nashᵀᴺ’s branding and aesthetic, making the series instantly recognizable and unique.

• Cinematic, high-end production with a focus on the artistry of each performance.

• Filming locations featuring nashᵀᴺ murals, and iconic Nashville locations 

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Branding

• nashᵀᴺ’s logo will be prominently featured throughout the series, ensuring strong brand association.

• Artists will wear nashᵀᴺ apparel, seamlessly integrating the brand into the Nashville music culture.

• Potential merchandise tie-in, such as an exclusive nashᵀᴺ clothing drop in tandem with the series release

• Hidden Messages in Black & White: Subtle visual elements in the video grading or backgrounds could reference Nashville culture or nashᵀᴺ motifs. Series content could nod to one of nashᵀᴺ’s existing designs or feature something new inspired by the series.

• Limited-Edition Merch Drop: A special design exclusive to this series, available only to video viewers or email subscribers.

Value

Beyond Spotify: How nashᵀᴺ Can Do More for Nashville’s Musicians
 

While a playlist is a great start, Spotify doesn’t actively help artists grow their careers. Here’s why:

• Artists can’t see who’s listening. They have no way to engage fans directly or invite them to shows.

• Streams don’t translate to real support. Even with thousands of plays, artists earn pennies from streaming.

• Discovery is limited. Without major industry backing, independent artists often remain buried in the algorithm.

nashᵀᴺ is in the unique position to help support and amplify this city’s best artists through their reach and resources. 
 

Why This Series is More Valuable

• Real exposure, not passive plays. Fans see and connect with the artists, not just hear them in the background.

• Tangible support. A well-produced video with nashᵀᴺ’s backing gives artists a powerful promotional tool to grow their audience. The artists deserve it.

• Deeper storytelling. This series gives artists a platform to share their stories, something no playlist can do. Better exposure to a real audience and access to communicate with them.

Investment

Benefits for nashᵀᴺ 

1. Brand Visibility & Cultural Impact: Aligns nashᵀᴺ with top-tier local artists, reinforcing their reputation as a tastemaker in Nashville.

2. Community Engagement: The exclusive release model drives more signups for nashᵀᴺ’s mailing list and rewards loyal customers.

3. Premium Branded Content:

   • Videos can be repurposed for social media, email campaigns, and in-store displays.

   • nashᵀᴺ gets high-quality branded content beyond merchandise.

4. Authenticity & Local Love: Strengthens nashᵀᴺ’s connection to Nashville’s creative scene, making them more than a merch brand—they become a movement supporting artists.

Budget & Investment

Production Cost per Video (5-7 videos total)

• Pre-Production & Planning: $500 per video

• Filming (On-Site Production): $2,000 per video

• Post-Production (Editing, Branding, Delivery): $1,500 per video

Total Per Video: $3k-$5k Series Total (5-7 videos): $20,000

Additional Branding/Marketing Value for nashᵀᴺ

• Exclusive Campaign Setup & Management: $2,000

• Potential Custom Merch or Artist Tie-In Event: TBD

Total Estimated Budget: $25,000

Summary

About Fox Tracks Music

Fox Tracks Music is a premier music production company specializing in artist-focused storytelling through video and audio. Founded by Max DeVincenzo, Fox Tracks has worked with award-winning musicians and produced hundreds of music videos and recordings, many of which have been featured in feature films, radio, and live performances and can be seen on our YouTube Channel.

Max has also led impact-driven projects, such as raising $10,000 for wildfire victims and $85,000 for supporters of a youth spaces program in Colorado. This track record demonstrates our ability to create high-quality content that not only showcases artists but also drives real engagement and community impact.

Summary

In summary, this series will not only elevate deserving artists but also allow nashᵀᴺ to give back to the city’s creative community by leveraging its resources and reach. This collaboration is a win-win, providing meaningful exposure for artists while strengthening nashᵀᴺ’s brand identity and cultural influence in Nashville. By actively supporting the local music scene, nashᵀᴺ deepens its connection with the city, reinforcing its reputation as more than just a merch brand—it’s a true advocate for Nashville’s creative spirit.